Tips for Beautiful Product Photography

The perceived value of a product and brand reputation are usually judged by the quality of the visual display. This means that beautiful, high-quality product photography can go a long way.

Product photography refers to images of goods and products to be sold. Online, catalogs, stores, and many e-commerce brands publish product photos wherever they promote their products. Product photos can be white backgrounds or lifestyle photos. To take product photos with a white background, you will need a camera, tripod, white background, white foam reflective card, table, tape, and enough space. You may also need clothes and models when doing lifestyle product photography.

• Target products and target groups

  Products are products that you sell, and products that are of interest to customers. The main image of the product must accurately reflect the item being sold on the page. Ensuring a smooth bottom increases the appeal of the product being sold. The background scene should put the product in an appropriate environment for your target market. When the customer is satisfied, this will have a stronger personal appeal to the product. Ray-Ban has done a great job showing photos of products in the environment. They engage their customers instead of using their own photos but using user-generated content. Ray-Ban encourages customers to take photos of customers wearing its products and post them in the Ray-Ban online store.

Beautiful and clean product photography

Shooting for my client Giorgio Piola

• Light set up

  All excellent product photos are well-lit. Shadow or low-light photography can make shoppers feel like they are shopping in Craigslist posts, rather than shopping in a trusted store. The lighting determines the tone and feel of the lens. It also has a huge impact. How your colors will appear in the finished image.

Sunglasses stylish product shoot

Set up with 3 different lights angle

• Clean background

  The clean floor makes the product attract all the attention. I recommend a simple white background for the images on its product pages. There are options for using other colors and scenes, but in most cases, a pure white background is the best choice.

• High Res Image

  Using high-resolution images, customers can enlarge the image and provide a smoother and more perfect image. This is almost what any online store expects, and many e-commerce platforms available today have minimum resolution requirements to ensure image quality. With the help of high-resolution images, buyers can view details more carefully, reducing the number of inquiries from potential customers because they no longer need to ask you questions about the product. Your photo should answer all your questions.

Detail focus on the brand

A close up for detail in the logo brand (Hight-res)

• Details

  Detail shows that the subject details of some lenses are even better than zoomed in. The area where the customer can interact with or see a lot of useful things is good for close-up shots. Your pictures should focus on what is important to your customers. If you provide colors or other variations of the product, be sure to submit all the different versions of the product so that buyers can see exactly what they are getting.